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How to find... - Thursday 02 November 2017

Finding market and brand shares with MarketLine

Finding market and brand shares in a given country or region is essential when you're working on a sector.
Marketline Advantage provides a quick and easy access to that kind of data in its Market Data Analytics database.

Here's how you can find shares:

  • On MarketLine's homepage, click on "Databases" then "Market Data Analytics":

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  • Both vertical and horizontal menus list the same informations where you can find volume and value data by country or category. MDA estimates value and volume growth data until 2020.

 

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Let see a concrete example with prepared meals market in France.

  • Click on Value Data by Category

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  • Your results are displayed in a spreadsheet, showing market value for the chosen location with a history of several years. You can precise your research by segment and category
 
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  • All data can be downloaded to Excel and pdf
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Standard MarketLine reports do NOT include this data: this is why Market Data Analytics is an essentiel resource!
 

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