How do I... - Thursday 02 November 2017

Finding market and brand shares with MarketLine

Finding market and brand shares in a given country or region is essential when you're working on a sector.
Marketline Advantage provides a quick and easy access to that kind of data in its Consumer Data Analytics database.

Here's how you can find shares:

• On MarketLine's homepage, click on "Databases" then "Industry", and "Consumer Data Analytics":

• Both vertical and horizontal menus list the same informations where you can find volume and value data by country or category. CDA estimates value and volume growth data for the next few years.

​

Let see a concrete example with prepared meals market in France.

• Click on Value Data by Category

• Your results are displayed in a spreadsheet, showing market value for the chosen location with a history of several years. You can precise your research by segment and category

• All data can be downloaded to Excel and pdf