4 new case studies published by ESSEC professors
4 new case studies written and published by ESSEC professors in ESSEC Business Cases edition.
- BlablaCar: The emergence of a new market a case written by Prof. Emmanuelle LE NAGARD-ASSAYAG
Innovation is the source of growth and inventing a new market is the purpose of many startups. This case study analyzes the emergence of a booming market of the collaborative economy, the car-pooling market. It describes the creation and the growth of BlaBlaCar and the situation of the company on the French market in 2016.
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Bharti Airtel Ltd: journey in south Asian markets a case written by Prof. Ashok Som and Aditya Modi
The Telecom market in emerging countries has grown rapidly in the last decade. Established in 1995, in less than two decades Airtel has moved to become the third largest mobile operator in the world by the number of connections. It has acquired a subscriber's base of over 303 million with its operation spanning across 20 countries...
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Calcutta walks: creating something from nothing a case written by Prof. Arijit Chatterjee
In 2006, Iftekhar Ahsan founded Calcutta Walks on a shoestring budget of INR20K (about USD300). Ten years later, his revenue is INR6.5 million (about USD100K) and EBITDA margin is more than 40%. Calcutta Walks offers walking tours within the various neighborhoods of Calcutta...
- Rimona & Tumi - Ready for takeoff? a case written by Prof. Ashok Som and Katharina Augustin
Luggage has traveled very far over the years: from the steamer trunks of bygone times to the double-locking suitcases of the 1950s to the four-wheeled trolleys of today, luggage provides an exciting look at the history of the human movement behind it. While growth in personal luxury goods has been slowing as of late, travel and tourism are increasing, especially amongst the growing middle class in China...
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